Privacy Policy

Last Updated: September 2026

At AEKE, we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, share and protect your personal data when you visit our website, purchase our products or services, or otherwise interact with us.
This Privacy Policy applies to customers and visitors located in the United Kingdom.

1. What Personal Data Do We Collect?

We may collect the following information when you use our website, place an order or contact us:

  • Name
  • Email address
  • Billing and shipping address
  • Telephone number
  • Account information
  • Order and transaction information
  • Customer service communications
  • Information provided through surveys or promotions

Payment information may also be collected when you make a purchase. Payment card details are generally processed by our payment service providers rather than stored by AEKE.

We may also automatically collect information such as your IP address, browser type, device type, operating system, pages visited, referring website, approximate location, and website usage information. Some of this information may be collected through cookies and similar technologies.

2. How Do We Use Your Personal Data?

We may use your personal data to:

  • Process and fulfil your orders and payments
  • Arrange delivery and provide order updates
  • Handle returns, refunds and warranty requests
  • Provide customer support
  • Improve our website, products and services
  • Respond to your enquiries
  • Prevent fraud and protect our business
  • Comply with legal and regulatory requirements

Where permitted by applicable law, we may also send you marketing emails or SMS messages about AEKE products, services and promotions.

You can unsubscribe from marketing emails at any time by using the unsubscribe link in our emails. You can opt out of marketing SMS messages by following the instructions provided in the relevant message.

3. Legal Basis for Processing

For customers in the UK, we process personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Depending on the circumstances, we may rely on:

  • Contract: to process orders, payments, delivery and customer service.
  • Legal obligation: to comply with applicable laws and regulations.
  • Legitimate interests: to operate, protect and improve our business and services.
  • Consent: where consent is required, such as for certain marketing activities or non-essential cookies.

Where we rely on your consent, you may withdraw it at any time.

4. Cookies

We use cookies and similar technologies to operate our website, remember your preferences, maintain your shopping cart, analyse website usage and support marketing activities.

These may include:

  • Strictly necessary cookies required for the website to function.
  • Analytics cookies used to understand website usage.
  • Advertising and marketing cookies used to measure advertising performance and provide relevant advertising.

Where required by UK law, we will obtain your consent before using non-essential cookies.

You can manage your cookie preferences through our cookie consent mechanism or your browser settings.

For more information, please see our Cookie Policy.

5. Who Do We Share Your Personal Data With?

We do not sell your personal data.

Where necessary, we may share your personal data with trusted service providers, including:

  • Shopify and website service providers
  • Payment processors
  • Shipping and logistics providers
  • Customer service providers
  • Email and SMS marketing providers
  • Analytics and advertising providers
  • IT, security and fraud prevention providers
  • Professional advisers
  • Government authorities or law enforcement where legally required

These parties may only process your personal data as necessary to provide their services or comply with applicable law.

6. International Data Transfers

As AEKE operates internationally, your personal data may be transferred to and processed outside the UK.

Where required by applicable data protection law, we will use appropriate safeguards for international transfers, such as an adequacy decision, the UK International Data Transfer Agreement (IDTA), the UK Addendum to the EU Standard Contractual Clauses, or another lawful transfer mechanism.

You can contact us at support@aeke.com if you would like further information about applicable safeguards.

7. How Long Do We Keep Your Personal Data?

We retain your personal data only for as long as reasonably necessary to:

  • Provide our products and services
  • Process orders and transactions
  • Provide customer support
  • Manage warranties and returns
  • Comply with legal, accounting and tax requirements
  • Resolve disputes or protect our legal rights

When your personal data is no longer required, we will securely delete or anonymise it where appropriate.

8. Your Privacy Rights

Depending on the circumstances and applicable law, you may have the right to:

  • Access your personal data
  • Correct inaccurate personal data
  • Request deletion of your personal data
  • Request restriction of processing
  • Object to certain processing
  • Request data portability where applicable
  • Withdraw consent where processing is based on consent

To exercise your rights, please contact support@aeke.com. We may need to verify your identity before processing your request.

9. Complaints

If you have concerns about how we process your personal data, please contact us first at:

support@aeke.com

You also have the right to complain to the Information Commissioner's Office (ICO), the UK's independent supervisory authority for data protection.

10. Data Security

We use appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, misuse, alteration or disclosure.

However, no method of internet transmission or electronic storage can be guaranteed to be completely secure.

11. Third-Party Websites

Our website may contain links to third-party websites or services. We are not responsible for their privacy practices or security. We recommend reviewing their privacy policies before providing personal data.

12. Children's Privacy

Our website and services are not directed at children, and we do not knowingly collect children's personal data where prohibited by applicable law.

If you believe that a child has provided us with personal data, please contact us at support@aeke.com.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, services or applicable laws.

Any updates will be reflected by changing the “Last Updated” date at the top of this Privacy Policy.

14. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us:

AEKE Email: support@aeke.com